Meet the Ellsworth Managing Team

Dave - Rick - Peter - Kyle - Josh - Jeff

Meet the Orono Managing Team

Deke - Lou - John - (Mike - Sandy - Herb)

Peter Friend, founder of Friend and Friend Honda started selling motorcycles in 1964. Located in Newport, Maine Peter took on the Honda franchise after reading a dealer inquiry ad in Sports Illustrated Magazine.

Peters son Cooper took over as president of the company in 1976 and moved the business to Ellsworth, ME. Taking on Yamaha in 1979 the company began to grow. Kawasaki was added in 1990 followed by Suzuki and Polaris in 1991. In 1999 we opened a second store on Stillwater Avenue in Orono, Maine with the Suzuki line, adding KTM in 2003.

A lot has happened over those years and we have seen a lot come and go. One thing that hasn't changed is our passion for the sport. We ride, race and own what we sell. Being enthusiasts, we love being involved in this business and we hope it shows. We're still shifting gears after all these years!